CRŪ® Winery began as a dream shared by long-time friends Richard Spencer and Michael Conway. Their mutual interest in the fine wines produced by California’s best vineyards enticed them into winemaking; and thus CRŪ® Winery was born.
CRŪ® produces a portfolio of handcrafted artisanal wines that reflect the remarkable diversity of California’s coastal vineyards. CRŪ® is a French term that identifies and classifies prestigious vineyards and the wines made from them. The concept includes the reputation of the producer as well as the unique qualities of the site.
CRŪ® Winery understands the importance of variety when it comes to our customers. We source from several vineyards and multiple blocks within each in order to create a wide range of flavors. Chardonnay and Pinot Noir are our focus and these wines cover a wide spectrum from the most delicate to the boldly rich. Our second label Mariposa is used when we venture into other varieties.

Cru-Winery_Our-Story-2Based in Madera, California, CRŪ® Winery sources grapes from Santa Barbara to Napa Valley. Our goal is to deliver quality and value for every wine we produce.
CRŪ® was founded on family values. We are dedicated to maintaining those values by creating a warm, comfortable, and welcoming atmosphere for our guests.

Our handcrafted CRŪ® and Mariposa wines have been recognized in several prestigious competitions throughout the nation including the San Francisco International Wine Competition, Toast of the Coast, International Winemaker Challenge and the San Francisco Chronicle Wine Competition.   Accolades received include Double Gold, Best of Class, Chairman’s Award, Unanimous Gold and Reserve Champion.   To see specific awards, by brand and varietal, please visit our trade page.


Our CRŪ® label is exclusively comprised of Chardonnay and Pinot Noir.   These varietals are sourced from some of the finest family-owned and operated vineyards on California’s Central Coast.  The expertly grown fruit consistently delivers exceptional and balanced flavors.



Our Mariposa label allow us to use old-world techniques with a modern flair to create specialty wines in small volumes. Varietals, which are often blended, include Albarino, Pinot Grigio, Merlot, and Tempranillo.

mariposa about us


Sustainability means incorporating environmental responsibility, social equity and economic viability into the winemaking process. It helps to ensure that future generations will be able to enjoy the fruits of the land, just as we enjoy them today. It means that we are doing our best not to deplete the natural environment and its precious resources. It is doing the right thing.

SIP certified is Sustainability in Practice. It means that CRŪ®’s source vineyards meet strict and non-negotiable requirements. We care about our people, the planet, and prosperity and are committed to ensuring that both natural and human resources are protected. You can enjoy wine that has been grown and created with purpose and that has the greater good in mind. CRŪ® selects grapes from vineyards that are SIP certified and from owners who care about the well-being of people and the planet. Our SIP certified vineyards conserve water and keep it clean, recycle waste and divert as much of the waste as possible from landfills. They understand the importance of finding alternative energy sources and use energy generated from solar panels to power wells and structures, minimizing the impact on the environment. Solar energy is clean, requires no fossil fuels, creates no carbon emissions and requires very little maintenance or upkeep.
The next time you enjoy a glass of wine from CRŪ®, know that you are sipping from the wine that you can trust.

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